If you've ever watched t.v, you know that there are some pretty great commercials out there that make you feel as if you need whatever product or service they are trying to promote, you NEED it. For example, the new Doritos tacos from taco bell. Every time I watch that commercial I crave that food, and lets be honest.. a nice greasy taco after a long night of drinking is just the thing to pick you up off your drunken stupor (rob ford joke anyone?). Lately I have been seeing a commercial that has been “hailing” me in to go to the loveliest of all technology shops- drum role please- Best Buy. Just in case you want to see it before we start here is the link → http://www.youtube.com/watch?v=y_yNq3EtXmk. Not only does it draw me in by its dry and clever humor, but with Amy Poehler being a super jive (there i go using that word again) comedian, especially for individuals in my age group, how could you not want to live vicariously through that commercial. The celebrity endorsements for many products and services in todays media has made it irresistible to brainwashed drones, such as myself, not to want whatever product is being thrown at us. Because I have also wanted to be funny (cause lets be honest, i’m really just awkward) and the actress in this commercial stars in many films i watch to this day (Mean girl- Regina's mom, in case you didn't know) i feel as if this commercial interpellates me as not only a future consumer at Best Buy, but by receiving assistance by them i may be more like Amy Poehler. I feel that if I identify with Best Buy, i could possibly become more funny and interesting. Chapter 12 discusses how “gender is central to identity, and gender solicitation is one of the earliest processes of interpellation” (Media and society: O’Shaughnessy, Stadler. pp.185). Because the actress in this commercial is such a strong minded and funny woman, I believe i identify myself more with this commercial because so. In my mind, she is very much the person i would like to portray,a strong head on her shoulders and funny, without breaking her pretty girl status. This commercial hails me as a viewer, because of the humor and because of the endorser (especially her being a female).”The media work as a hailing, interpellation system...this is particularly true of television and radio, where there is often a direct address by announcers to you, the listener.” (Media and society:O’Shaughnessy, Stadle. pp.186). This ad addressed me, the listener and definitely branded itself on my mind.

By: Brenda Bouk